Linja Design was set up in Helsinki in 1986 as the daughter company of the Turku-based design agency Ergonomiadesign. One of Linja’s first projects was to design a dive computer for Suunto. Designing a device to be used in a challenging, underwater environment shaped Linja Design’s future direction, as the designers at Linja found designing interactive devices to be more challenging and exciting than designing something like furniture or tableware.
In 2002, Eljas Perheentupa, the founder and main owner of Linja Design, was chosen as the Industrial Designer of the Year. Granting the award, the Finnish Association of Industrial Designers praised Linja Design for successfully combining user interface design and product design. Indeed, Linja was among the first design agencies to demonstrate that these two go hand-in-hand. Linja’s expertise has been instrumental in helping companies such as Suunto make a name for themselves in the international market. Since 2006, Linja Design has focused solely on designing software instead of traditional product design, and takes digital products and services from concept creation to production.
In addition to the Suunto dive computers and sports watches, the Linja Design archives also include many drawings and photographs of products such as Helkama home appliances, Lynx snowmobiles and RAY slot machines.
Outdoor computer, Suunto Oy (1997)
Diving computer, Suunto Oy
Lynx snowmobile, Nordtrac Oy
Koff Beer wagon, Sinebrychoff
Payazzo, RAY (1994)
Helkama Design concept
Sketches of travel trailers, Matkaaja Oy